Keynote Speech

Wired for Story: Why Story is the Only Way to Convince Anyone of Anything


Customized Half-Day and Full-Day Workshops for Nonprofits and Businesses


We all know that when it comes to moving people to action, story is important. But the question is: what is a story? How, specifically, do you construct a story that aims to change someone’s worldview? The truth is, all stories do exactly that – from talk around the water cooler, to the Great American Novel, to an episode of the Brady Bunch, to every commercial you ever fast-forwarded through. That’s the purpose of story — to allow us to envision the future, so we can plan for the unexpected. Stories are meant to change how we see things.

Trouble is, as author Flannery O’Connor so famously quipped, “I find most people know what a story is, until they sit down to write one.”

While there is abundant after-the-fact literature on the power of story when it comes to motivating people, there is very little discussion of how and why it works. Most people have no clue as to the biological purpose of story, no idea why it’s the only way to motivate people, and thus no real grasp of the nuts-and-bolts of how to find and shape such a story from scratch. My hands-on, learn-by-doing workshop will change that. Every attendee will learn:

  • How and why the brain is wired for story.
  • Why story trumps facts every time. 
  • How story exerts the unparalleled power it does.
  • How to create a story based on what your specific audience's brain is wired to respond to – which will, by definition, be a story that works.
  • What it feels like to be under the sway of a story and how to recognize it when it’s affecting you.


Email Lisa(at)wiredforstory(dot)com for proposals and rates.