Write to Done: 7 Ways to Use Brain Science to Hook and Hold Readers
One thing, and one thing only, hooks readers: curiosity. The brain is hardwired to be far more interested in what happens next, than in the gorgeous language you use to convey it. Today I have the great honor of explaining why, and then offering 7 ways you can use brain science to hook readers and reel them in on the insanely informative, curiosity inducing site, Write to Done. Should this pique your curiosity, click here to read more.